This Knowledge Share will be run by ICG member Silvia Iranzo Ferrandis
Over the past year, Silvia has been on a journey exploring how AI can enhance both the way she runs her business and the way she conducts qualitative research. From MR-specific qualitative analysis tools to generative AI and productivity-enhancing applications, she’s tested various platforms and approaches to see what truly delivers value. In this session, she’ll share her experiences, practical insights, and honest reflections on what’s worked (and what hasn’t!)—giving you real-world takeaways to consider for your own practice.
Why Attend?
🚀 Gain Practical Insights – Understand how AI can support qualitative analysis helping you work more efficiently and ultimately improving your results.
🛠 Discover AI Tools – Get an overview of useful AI-powered tools to improve both your research and business operations, with real-world user feedback.
💡 Explore a Range of Platforms – Hear Silvia’s thoughts on tools like CoLoop, Condens, ChatGPT, Claude, Perplexity, DALL·E, Midjourney, CapCut, HeyGen, Synthesia and Dola AI (time permitting!).
🤝 Ask Questions & Share Perspectives – This is a space to learn, discuss, and exchange experiences with fellow researchers.
About Silvia:
Silvia Iranzo Ferrandis is ‘Director & Consultant’ at ‘In Market Research’ in Spain. A senior expert qualitative research consultant who has been working in multi-country international studies for nearly two decades now. Silvia has managed projects for many international research agencies and consumer, B2B and pharmaceutical global brands. She is passionate about innovation and technology’s role in research and over the past year, she has been actively trying out and integrating AI tools into her workflow and is now excited to share her insights with the ICG community.
http://es.linkedin.com/in/silviairanzoferrandis