This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative, F2F, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On , Commercial Director for any questions or RFQs
Colour is a key element of brand and personal communication. In this session Maria will introduce applied colour psychology and look at how the universal psychology of colours and colour harmony from the Colour Affects System is used to identify the best colours and combination to communicate a personality. The colour palette can then be applied across all elements of the communications mix to give a clear message in keeping with the brand personality. This system can also identify what is off in a colour scheme and suggest improvements.
Maria first started working in advertising agencies and media independents as a media planner working in UK and Asia while based in Hong Kong and Kuala Lumpur. In 2001 she moved into qualitative research and became a freelance consultant in 2007. Also in 2007 Maria studied and graduated in the Colour Affects System, and further trained to become a Colour Affects teacher. Earlier this year Maria completed the CPD accredited course ‘How To Do Semiotics In Seven Weeks’ which is a perfect fit to applied colour psychology. In her free time Maria is an artist where colour of course plays an important role in her work.
maria.boyle@icloud.com
https://www.linkedin.com/in/maria-boyle/
https://www.mariaboylecolour.com/
Watch this session here
Further reading recommended by Maria:
– The Beginners Guide to Colour Psychology by Angela Wright, a bit dated and out of print but written by the creator of the Colour Affects Theory.
– The Little Book of Colour by Karen Haller, also trained with Angela Wright, a more up to date book with a focus on personal colour.