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This Knowledge Share will be presented by ICG member Hugh Carling
New technology like Generative AI is enabling smaller brands to regularly access qualitative insights for the first time. We’ll explore how and why this development will grow the industry over the coming years and as it does, provide big opportunities for independent qualitative researchers.
Specifically, we’ll cover:
- The scope of this growing market
- Smaller brands and qual research – then and now
- The technologies driving change
- The risks in that change
- The opportunity for independent researchers
- How you can capitalise on it
This will be supported by both primary and desk research, and illustrated with recent examples.
Hugh Carling, is a founder of Liveminds, a pioneer of mobile qual and the creator of Behavioural Recruitment, the MRS award-winning service that uses social networks to engage fresh participants in 190 countries.
Liveminds have integrated generative AI throughout their mobile qual and recruitment platform to deliver curated insight videos from global participants in just 48 hours. Their mission is to enable every business to have access to the insights they need to grow.
