This webinar has been generously sponsored by TTC WeTranslate
Please come and join ICG member Felicia Schwartz and her colleague, Sophie Cox, who’ll be discussing what it’s really like to conduct research in Asia.
Specifically, they’ll cover:
-
- The Practical (holidays, timings, translations …)
- The Cultural ( cultural input into every stage of the project )
- The Relational (rapport with respondents, research professionals etc
You should join this webinar if;
- you’re likely to conduct projects in China or SE Asia
- you want to understand more about international or multi-market research projects
- you’re interested in culture and cross-cultural work.
Felicia Schwartz, China Insight
Felicia has lived and worked in China for 14 years and spends her time between London and Beijing . She is the founder of China Insight, a qualitative research agency specialised in cultural behaviour. China Insight works across sectors with especially rich experience in Beauty, lifestyle, FMCG, Kids, and automotive
https://www.linkedin.com/in/felicia-schwartz-70331b/
Sophie Cox, Firestar
Sophie has lived and worked in SE Asia for 25 years and is currently based in Malaysia. She is MD of Firestar, a boutique qualitative agency, which works throughout SE Asia
Sophie has been helping international agencies with research in the region for the past 20 years, has published an article on the subject in QRCA Views (https://www.qrcaviews.org/2021/11/10/qualitative-research-in-southeast-asia-what-you-need-to-know/) and conducted webinars with researchers and fieldwork partners in UK and Europe offering practical tips on how to manage projects in SE Asia
https://www.linkedin.com/in/sophie-cox-7b2435a
https://firestarresearch.com/index.html
Recording here