oin Nicki Karet (Sherbert Research) and Hanna Chalmers (CultureStudio) as they talk about their interesting study for GambleAware.
Back in 2023 Sherbert and CultureStudio were commissioned by GambleAware to explore the perception of gambling among Children and Young People and to look at how this is different from adult perceptions – looking at the ‘grey areas’ in gambling/gaming and the impact on their perception and attitudes towards gambling. It was a fascinating study with a report being published earlier this year… we will take you through the main headlines and discuss some of the most interesting findings.
So, if you are interested in finding out what CYP know, think and feel about gambling come along and join us!
Nicki is the Managing Director and founder of Sherbert Research, an agency she established in 2003. With over 25 years of experience, Nicki has spent her career focusing on understanding and engaging with children and young people and those within their worlds. Her work covers a wide range of topics from media, sports, and mental health to the effectiveness of ad campaigns and new product launches/development in both the UK and internationally.
Hanna is a cultural expert, a skilled and instinctive strategic researcher with endless enthusiasm and curiosity to make sense of what is an increasingly complex world. At CultureStudio, he combines both extensive commercial acumen with an enduring interest in culture and society. Hanna spent the first half of her working life at two of the world’s most powerful and influential cultural organisations, BBC and Universal Music. After some time abroad she returned to London moving agency side working first as a global insight director at a media agency before joining Ipsos Mori as a senior director in media and tech. In 2020 she took all this experience and learning to bring together a unique offer – always thinking culture first to help organisations, businesses, brands and charities, harness people understanding to do things better.
