The ICG's Helen Roberts has recently published a series of webinars and blogs on Customer Experience research which she has kindly agreed to share. Seeking to promote the value of MR they are aimed at small businesses who don’t currently actively monitor customer experience.
Click the link to access the full set of webinars – you can watch the whole series in one, or select each webinar separately – and there is also an accompanying full blog. Useful stuff if you are promoting this type of research to a smaller client.