behavioural economics Archives

RECORDING: Applications of Behavioural Science to Quantitative Market Research

19 Oct 2022

This webinar is generously sponsored by MIS Group Over the past decade or more, many market research agencies and their clients have been influenced by findings from behavioural science. In particular, some agencies have incorporated insights and approaches from...

Applications of personality psychology to market research

12 May 2022

This webinar is generously sponsored by Audiense Personality traits have been shown to be effective predictors of behaviour. What’s more, they are not difficult to collect. In this webinar ICG member Chris Harvey, Activate Research, will explore common personality...

ICG Webinar: Behavioural Economics: A Practical Guide For Market Researchers

30 Sep 2021

This webinar is generously sponsored by Qualzy (formerly Web Creator Suite) The webinar will be run by ICG member Emma Woodley, Truth Be Gold Behavioural Insight. The webinar will demonstrate the practical application of Behavioural Economics to your wider...

The Cognitive Biases That Doomed The European Super League Plan

05 May 2021

ICG’s Simon Riley uses cognitive bias theory to identify the “what just happened?” in the recent hard-to-miss launch and un-launch of the ESL. He writes: “The birth and death of the European Super League plan has many of us scratching our...

ICG Training: Comfort and Delusion in Perpetuating Racism

25 Feb 2021

This session was kindly sponsored by Web Creator Suite and Teneo Translations THIS SESSION TOOK PLACE IN DECEMBER 2020. A SHORT SUMMARY OF IT IS HERE. IF YOU WOULD LIKE TO PURCHASE THE FULL RECORDING OF THE SESSION (£10), CONTACT LUCIE ON MANAGER@THEICG.CO.UK ...