Using Behavioural Science To Get Better Insights

This webinar was generously sponsored by Made in Studios, an MIS Group brand, offering the most modern and stunning viewing facilities in Birmingham (UK), and across France in Paris, Lyon and Lille. In this webinar, Phil Barden, MD, DECODE marketing ltd., and...

Using behavioural science to turn shoppers into buyers

ICG member Iona Carter examines how people shop and what retailers can do to influence them. The Nobel Laureate psychologist, Daniel Kahneman, famously said that “thinking is to humans like swimming is to cats… they can do it, but they’d prefer not to”.  And this...
Menu