behavioural science

Research Knowledge

Going beyond System 1/2 – the many flavours and layers of decision-making psychology

Posted on 3 June 2021

ICG member Elina Halonen, Square Peg Insight, writes: Although well-known, System 1/2 theory is not the only perspective on decision making - there are several differing views in the behavioural...


Using Behavioural Science To Get Better Insights

Posted on 20 October 2020 This webinar was generously sponsored by Made in Studios, an MIS Group brand, offering the most modern and stunning viewing facilities in Birmingham (UK), and across France in Paris, Lyon...

Research Knowledge

Using behavioural science to turn shoppers into buyers

Posted on 1 June 2020

ICG member Iona Carter examines how people shop and what retailers can do to influence them. The Nobel Laureate psychologist, Daniel Kahneman, famously said that “thinking is to humans like...