Applications of personality psychology to market research

This webinar is generously sponsored by Audiense Personality traits have been shown to be effective predictors of behaviour. What’s more, they are not difficult to collect. In this webinar ICG member Chris Harvey, Activate Research, will explore common personality...

RECORDING: De-Mystifying COM-B And How It Can Be Used In Research

This webinar is generously sponsored by Perspective Research Services  Following on from an ICG members’ egroup discussion, we’re delighted that ICG member Elina Halonen, Square Peg Insight, will take us through what this model of behaviour is, how it...

Using Behavioural Science To Get Better Insights

This webinar was generously sponsored by Made in Studios, an MIS Group brand, offering the most modern and stunning viewing facilities in Birmingham (UK), and across France in Paris, Lyon and Lille. In this webinar, Phil Barden, MD, DECODE marketing ltd., and...
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