China Archives - The ICG

IS THERE A RECIPE FOR A GOOD CHINESE NEW YEAR AD?

13 Feb 2025

Article by ICG member Felicia Schwartz, China Insight. Usually the Oscar nominations and Chinese New Year campaigns fall around the same time of the year, giving rise to similar discussions in marketing and other circles as to “who did best?“ The answer lies...

Why Cultural Insight Is So Important For Research – RECORDING

22 Jun 2021

This webinar was generously sponsored by MIS Group This webinar was presented by ICG member Felicia Schwartz, China Insight. It explores the crossover between two areas Felicia is active in – cultural insights and market research. Although we often use...

Corona Virus – Impact On Consumption in China

01 Apr 2020

ICG member Felicia Schwartz shares her knowledge. New areas of opportunity The Corona virus outbreak has nudged or forced many consumers to try new services and products, creating an opportunity for a number of new sectors. Among respondents to the Kantar survey on...