IS THERE A RECIPE FOR A GOOD CHINESE NEW YEAR AD?

Article by ICG member Felicia Schwartz, China Insight.   Usually the Oscar nominations and Chinese New Year campaigns fall around the same time of the year, giving rise to similar discussions in marketing and other circles as to “who did best?“ The answer lies...

RECORDING: Mushrooms have a branding issue

This webinar has been generously sponsored by Indeemo   Mushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees, teas, powders, supplements, chocolates, blends and super blends), what does it mean to a myco-curious...

Why Cultural Insight Is So Important For Research – RECORDING

This webinar was generously sponsored by MIS Group This webinar was presented by ICG member Felicia Schwartz, China Insight. It explores the crossover between two areas Felicia is active in – cultural insights and market research. Although we often use...

Decoding Culture

ICG member Dr John Curran is delighted to announce his new business anthropology podcast called Decoding Culture which is part of the brilliant @ThisisHCD. Each episode will interview leading people from business, academia, design and art about how culture and...
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