desk research

Research Knowledge

Desk Research: The ‘Poor Relation’ Or Hidden Gem? RECORDING

Posted on 5 July 2021

Kevin Simmonds, Advantage Market Intelligence (and ICG member) took us through what desk research is, myths and misconceptions around it, types of desk research, where desk research can add value,...

Desk Research: The ‘Poor Relation’ or Hidden Gem?

Posted on 30 June 2021

This webinar is generously sponsored by Perspective Research Services  Kevin Simmonds, Advantage Market Intelligence (and ICG member) will take us through, what desk research is, myths and misconceptions, types of...

Research Knowledge

How to sweat your insight assets

Posted on 25 August 2020

ICG member Curtis Arthur is an experienced and accomplished loyalty analytics and consulting professional who has made a career of creatively making the most of low budgets and disparate pieces...