Desk Research: The ‘Poor Relation’ Or Hidden Gem? RECORDING

Kevin Simmonds, Advantage Market Intelligence (and ICG member) took us through what desk research is, myths and misconceptions around it, types of desk research, where desk research can add value, how to conduct it and communication and client relationships. LISTEN TO...

Desk Research: The ‘Poor Relation’ or Hidden Gem?

This webinar is generously sponsored by Perspective Research Services  Kevin Simmonds, Advantage Market Intelligence (and ICG member) will take us through, what desk research is, myths and misconceptions, types of desk research, where desk research can add value, how...

How to sweat your insight assets

ICG member Curtis Arthur is an experienced and accomplished loyalty analytics and consulting professional who has made a career of creatively making the most of low budgets and disparate pieces of information. Here he writes about how to maximise theuse of insights...
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