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Catching up with former members – Paul Hutchings

16 Mar 2022

In this new series of interviews we catch up with members from “way back” and find out what their life is like nowadays. Paul Hutchings began his career at NOP, and after stints in London and Santiago Chile, he set up his own agency Kindle Research in...

The Cognitive Biases That Doomed The European Super League Plan

05 May 2021

ICG’s Simon Riley uses cognitive bias theory to identify the “what just happened?” in the recent hard-to-miss launch and un-launch of the ESL. He writes: “The birth and death of the European Super League plan has many of us scratching our...

Unequal Truths – a new podcast series

11 Feb 2021

Today sees the launch of a podcast series – “Unequal Truths” by ICG member Ella Fryer-Smith. In each of the episodes, she interviews a successful researcher who tell us the story of how they’ve built their career and how as an industry we might...

Understanding and mapping omnichannel user and shopper journeys

22 Sep 2020

This webinar is generously sponsored by Perspective Research Services  In the new normal, “online” has rapidly evolved to omnichannel. In this presentation, Eugene Murphy, Founder & CEO of Indeemo will share remote qualitative research strategies on...
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