market research

Research Knowledge

Unequal Truths – a new podcast series

Posted on 26 June 2020

Today sees the launch of a podcast series - "Unequal Truths" by ICG member Ella Fryer-Smith. In each of the episodes, she interviews a successful researcher who tell us the...

Research Knowledge

Is there a future for face to face research?

Posted on 25 June 2020

ICG members iPoint faced a steady stream of questions from clients and colleagues asking for their opinion on face to face research post lockdown. They decided to put the question...

BIG Forum Leeds: How research helps businesses make strategic decisions and reach their corporate goals

Posted on 25 February 2020

On the surface, B2B & B2C research are worlds apart, particularly in terms of audience, universe size and which methodologies do and don’t work. However, there is a common theme...

Research Knowledge

How to use the most powerful tool in ad research

Posted on 6 November 2019

ICG Member Graham Booth shares the text of the paper presented to the 2012 WARC Advertising Research Conference by himself, and Stuart Peters, then of Aviva. It remains as relevant...