Is Your ICG Member Profile Bringing You Business?

20 May 2020

Chantal Cornelius of Appletree Marketing took ICG members through some top tips for optimising their ICG Member Profiles. You can listen to this informative webinar here With thanks to Teneo Translations for sponsoring this.

BIG Forum London: The Future is Social – Presented by Chris Walts, Head of Social Strategy, Ogilvy London.

20 Jan 2020

The use of social media is an accepted and commonplace part of the B2C marketing mix, but is often an afterthought for B2B marketeers. In this presentation Chris will explore social media’s untapped potential for B2B organisations and examine how brands and businesses...

The ABC of LinkedIn

08 Jan 2020

Following on from her very successful talk at our September 2019 AGM, Chantal Cornelius of Apple Tree Marketing recorded a summary of her points for us to refer back to. Listen (20 mins) to remind yourselves about what you really need to do with your LinkedIn page to...

ICG at the B2B Marketing Expo, London ExCel

07 Jan 2020

For the second year running, the ICG will be exhibiting at the B2B Marketing Expo, 25-26 March 2020. https://www.b2bmarketingexpo.co.uk/ The show attracted plenty of marketeers last year, several of whom were interested in using the services of small independent...

How to ‘Unwrap’ the Plant-based Brand

06 Nov 2019

ICG Member Caroline Thompson discusses the ever-complex and evolving consumer market of plant-based foods. https://www.linkedin.com/pulse/how-unwrap-plant-based-brand-caroline-thompson/