marketing

Research Knowledge

Using behavioural science to turn shoppers into buyers

Posted on 1 June 2020

ICG member Iona Carter examines how people shop and what retailers can do to influence them. The Nobel Laureate psychologist, Daniel Kahneman, famously said that “thinking is to humans like...

Business Knowledge, Webinars

Is Your ICG Member Profile Bringing You Business?

Posted on 20 May 2020

Chantal Cornelius of Appletree Marketing took ICG members through some top tips for optimising their ICG Member Profiles. You can listen to this informative webinar here With thanks to Teneo...

BIG Forum London: The Future is Social – Presented by Chris Walts, Head of Social Strategy, Ogilvy London.

Posted on 18 February 2020

The use of social media is an accepted and commonplace part of the B2C marketing mix, but is often an afterthought for B2B marketeers. In this presentation Chris will explore...

Business Knowledge

The ABC of LinkedIn

Posted on 8 January 2020

Following on from her very successful talk at our September 2019 AGM, Chantal Cornelius of Apple Tree Marketing recorded a summary of her points for us to refer back to....

ICG News & Announcements

ICG at the B2B Marketing Expo, London ExCel

Posted on 7 January 2020

For the second year running, the ICG will be exhibiting at the B2B Marketing Expo, 25-26 March 2020. http://www.b2bmarketingexpo.co.uk/ The show attracted plenty of marketeers last year, several of whom...

Research Knowledge

How to ‘Unwrap’ the Plant-based Brand

Posted on 6 November 2019

ICG Member Caroline Thompson discusses the ever-complex and evolving consumer market of plant-based foods. https://www.linkedin.com/pulse/how-unwrap-plant-based-brand-caroline-thompson/