rachel lawes

Research Knowledge

Upskill: Future-Proof Your Market Research Career Using Semiotics

Posted on 25 June 2020

This webinar was generously sponsored by Talkback Studios, Nottingham - Celebrating 20 years of supporting the qualitative research industry. We are delighted to have had Dr Rachel Lawes present this...

Research Knowledge

Reviewing ‘Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits’

Posted on 10 March 2020

ICG member Dean Murley provides a thorough analysis of Dr Rachel Lawes' latest book. This is a really great read that has bolstered my semiotic analysis toolkit no end. Rachel...