Research Knowledge
Upskill: Future-Proof Your Market Research Career Using Semiotics
Posted on 25 June 2020
This webinar was generously sponsored by Talkback Studios, Nottingham - Celebrating 20 years of supporting the qualitative research industry. We are delighted to have had Dr Rachel Lawes present this...
Research Knowledge
Reviewing ‘Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits’
Posted on 10 March 2020
ICG member Dean Murley provides a thorough analysis of Dr Rachel Lawes' latest book. This is a really great read that has bolstered my semiotic analysis toolkit no end. Rachel...