Overview

EXPLNERS makes explainer videos for the research sector to help clients land their insights with stakeholders, be remembered and build influence.

THE WORD IS OUT helps clients get closer to their customers using video. (Vox pops, documentaries, ethnography, filming groups).

Services

At EXPLNERS, we create explainer videos for the insight industry. These videos take complex and important ideas and making them simple and engaging. We use a mix of data visualisation, animation, voiceover, music, sound effects, expert interviews and existing footage such as vox pops or focus group respondents. 

We help...

• land the story of their insights
• make insights easy to share - again and again
• showcase their most important projects
• influence and inspire their stakeholders

The type of projects that are best suited to an explainer are investment projects such as:

• Segmentation
• Demand spaces
• Category strategies and visions
• Brand trackers
• Category entry points
• Ethnography
• Cultural insights
• Trends

We work directly with end clients but also partner with agencies and independent researchers to offer impactful ways of bringing research outputs to life; we are increasingly seeing this being a requirement in briefs.

At THE WORD IS OUT, I also provide filming services fusing my skills as a researcher and film maker to help clients truly understand their customers and target audiences. I offer services including:

🎥 Vox pops
🎥 Documentaries and ethnography
🎥 Capturing events
🎥 In-depth-interviews
🎥 Recording and live streaming focus groups

About

Hi! I’m Dan 👋🏼

I'm a researcher and a film maker. I’ve been making videos for brands, research agencies and non-profits for years 🎥

Before going independent, I worked my way up from Research Exec to Content Creator for a large research agency. My degree from The Northern Film School helped influence a range of video deliverables for clients, and in 2019 I made the jump to being an independent researcher.

I founded THE WORD IS OUT in 2019 and I co-founded EXPLNERS in 2023 with two fellow ICG members (Judith Rose and Mark Whalley).

All of my videos are designed to educate and inspire stakeholders, and bring research to life with powerful and engaging visuals.

My videos have had a BIG impact internationally on the teams at Rolls Royce SMR, Just Eat, Card Factory, Birds Eye, PepsiCo, ASDA, Futures Housing Group, Five Guys, KFC, Mars, Reach Plc and more.

I've been nominated for the 'MRS Independent Consultants Award' twice - most recently in 2024 for my work with Futures Housing Group delivering a range of documentary-style research films packed full of inspiring insights.

If you fancy bringing video into your research project, drop me a message to chat 👍