This webinar was generously sponsored by Made in Studios, an MIS Group brand, offering the most modern and stunning viewing facilities in Birmingham (UK), and across France in Paris, Lyon and Lille.
In this webinar, Phil Barden, MD, DECODE marketing ltd., and author of ‘Decoded: The Science Behind Why We Buy’ took us on a whistle-stop tour of the principles of behavioural science and how applying them to the work that we do can help improve the validity of the insights we deliver.
We heard about…
- how an understanding of the way humans process stimulus and information can enhance how we evaluate marketing materials, and advise our clients on how best to convey their messages, their brand values and their assets
- how consumer and shopper goals, not their emotions, drive behaviour
- how an understanding of System 1 and System 2 processes and roles can enhance the way we understand the roots of brand equity.