Research Live is pubishing a series of monthly vlogs which asks research professionals a single question – what is an insight? Watch the latest videos here – definitions include:
- Findings extrapolated from data which when leveraged generate revenue
- Bringing together many different data sets and understanding what this data means – deep data
- A golden nugget of truth and a real insight is rare
- Something that helps the client to better understand their customer
- Insights are often subjective – the researcher needs to give their take or perspective on the issue
- New knowledge – or knowledge that wasnt previously appreciated
Do you agree? Join the conversation here and tell us what you think Insight is…