The market research industry is in great shape. According to a review conducted by PwC, the market research industry has seen steady growth globally since 2012. The UK industry alone grew by 62% between 2012 and 2016. As such, with more organisations operating on a global scale, there has been a rapid rise in market research activities worldwide.
Read this great blog by our advertiser, Surrey Translation, to find out what that means for international researchers, and what steps can be taken to ensure the research is conducted successfully.