Full article by ICG member Danny Russell, Significant Insight’s newest columnist.
“Alone we can do so little; together we can do so much”
So said Helen Keller.
I would confidently predict that every client and agency leader that you care to ask would agree to that very same sentiment.
Makes perfect sense for clients to work collaboratively with their agencies – synchronising the skills, expertise and knowledge of both parties to ensure the ultimate success of all concerned. We hear words such as trust, partnership, mutual understanding, transparency, honesty, collaboration and co-operation from most people when this subject is raised. So, we are all sorted then, correct?
Well, sorry Folks, I hate to burst the bubble here but, I would suggest, all is not well in this apparent utopian world. And I think you know it!