ICG webinar: How To Sweat Your Insight Assets: Get Smarter Without Spending A Lot Of Money

This webinar is generously sponsored by Accu-Scribe, for all your transcription needs

We are frequently asked to do more with less.  This is especially true in the insights world where our jobs include not only turning information into knowledge but then communicating knowledge to others.  One obvious but sometimes overlooked money-saving tactic is “sweating your assets”, i.e., getting as much use as possible out of what you already possess.

ICG member Curtis Arthur, founder of KnowledgeActiv8, will share practical tips for sweating insight assets by using simple, low cost templates and tools.  These include:

• The advantages of building and maintaining a knowledge system that can be searched, skimmed, and quoted easily by anyone in the organisation
• A framework to create a one-page abstract of projects that includes relevant findings as well as links to the source materials and contact details
• A What We Know summary which ensures baseline knowledge, shuts down factual misrepresentations, and provides a context for future learnings
• A What We Don’t Know summary which identifies knowledge gaps vis-à-vis your customer strategy and allows you to develop and prioritise upcoming projects.

Please join us…

REGISTER FOR THIS FREE WEBINAR HERE.