The webinar will introduce and expand on semiotic analysis and cultural research techniques, and how they’re used in commercial research contexts – drawing on Canopy’s recent look at some of the changing cultural meanings of ownership in UK and US markets to illustrate what these methods look like in practice.

Why should you attend?

You’ll gain a clear introductory grounding in what semiotic analysis and cultural research look like in practice, why they’re valuable for clients… and how you can incorporate them into your own research projects.

Natalie Edwards 

Nat Edwards is the co-founder and Managing Director of semiotics and cultural research consultancy Canopy Insight, where she works with clients to develop culturally meaningful and commercially viable product designs, innovations, market strategies and communications. She has a PhD in media, politics and cultural studies, and an enduring interest in the construction and evolution of meaning in cultures. She is also an ICG member.

LINKED – https://www.linkedin.com/in/natalie-edwards-106a8337/

WEBSITE – https://canopyinsight.com/

Register for this webinar here