This webinar has been generously sponsored by Norstat

Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award.

A great opportunity to learn from other consultants and ask them questions. Also an opportunity to find out more about the Award for 2025.

Our Finalists

• Citrine Research: Kate Turner and Julie Irwin:

  Breakthrough Research Rapidly Enhances Customer Experience

  

  Citrine Research undertook powerful, in-depth research that went viral across Legal & General. The results were actioned at unprecedented speed delivering an immediate positive impact on customer outcomes, as well as boosting the profile of the internal Legal & General insight team.

  Kate Turner (CMRS) | LinkedIn  Julie Irwin (FMRS) | LinkedIn

  Futuresight: Rob Waddington:

  Exploring  experiences of communications services amongst consumers, citizens and microbusinesses in the UK.  

  

  Futuresight documented the experiences of these audiences in 3 ethnographic short films – from inner city estates to the wilds of the Shetland isles.  The films helped the Communications Consumer Panel (CCP) connect the individuals and communities they represent more directly with industry, civil society and government, resulting in the CCP having to do less to initiate policy change.

  https://www.linkedin.com/in/rob-waddington-2348b04/

  The Word Is Out: Dan Parker-Smith:

  Customer Closeness Videos 

   

  Dan started working with Futures Housing Group (FHG) on a four-month customer closeness project, bringing to life existing segments of customers living in FHG properties. The project evolved into a near 20 month deep dive into peoples’ lives delivering our insight using a selection of short-films. The outcome was transformative for FHG, as the films got the emotion of living in social housing across, leading to positive change for their customers.

  https://www.linkedin.com/in/danparkersmith/

  Wren Insight: Hannah Beech and Jude Terry:

  The power of closeness-led insight to build influence in businesses

   

  Wren use interactive experiences, events and customer story films to create big shifts in customer EQ, giving Insight teams wider reach and greater influence to create change. Their projects help clients give insights a louder voice, and have lead to greater investment in seasonal marketing and retail transformation at the John Lewis Partnership and changes to working culture at Penguin Random House. 

  https://www.linkedin.com/in/hannah-beech-9bb60752/  https://www.linkedin.com/in/jude-terry-b68b6914/

Register for this webinar here