This webinar has been generously sponsored by StreetLife

Eating healthily. Exercising regularly. Having spare money left over at the end of the month.

These are all challenges we humans seem destined to struggle with forever – right?

Not necessarily. We’ve just been using the wrong tools.

Behavioural science 1.0 helped governments and businesses nudge simple, one-off decisions like when to pay a tax bill, or what product to buy.

However, it failed to help anyone tackle more complex goals.

In this interactive webinar we’ll explore how Behavioural science 2.0 helps achieve lasting change by applying systems thinking.

You’ll discover how you – and your clients – can best tackle complex challenges, from improving health and financial wellbeing to strengthening consumer engagement and loyalty.

Our presenter – Chris Harvey

Chris Harvey is Founder of Activate Research (www.activate-research.com), which inspires change and drives growth by enabling agencies and organisations to better understand, predict and influence audience behaviour.

Chris has 15+ years quantitative and qualitative research industry experience (working for agencies including YouGov, GfK, and Dunnhumby) and a Masters with Distinction in Behavioural Science.

Chris is also a regular behavioural science workshop trainer for the Market Research Society, and a member of the Global Association of Applied Behavioural Scientists.

Chris has been an ICG member for many years.

Register for this webinar here