Learn behavioural change and how it effects and improves our chances of commercial success. All business depends on selling or marketing to human beings. Anything that helps us better understand how and why people make decisions (for example - buying things) must improve our chances of commercial success. Behavioural Economics offers a more scientifically robust […]
This year’s event explores a range of novel research approaches being used to uncover insights into new business challenges and opportunities for financial services providers. Explore some of the critical issues facing UK financial consumers and how market research is supporting the delivery of real solutions. Hear new insights and explore research journeys from: Lloyds […]
Human Numbers and Numbered Humans – Presented by Jack Miles and Alex Holmes from Northstar Research Partners Quantitative research has been criticised for being overly-rational, dehumanised and only able to deliver value because of quantification bias. Similarly, qualitative research has been criticised for being subjective and lacking the scale needed to deliver value to businesses. Often […]
This latest event from MRS will examine emerging marketing tech trends, opening up new avenues for engagement, communication, prediction and personalisation and driving better experiences. MRS brings together a superb set of inspiring case studies and thought provoking discussions focusing on the new opportunities being created by technology advancements. Hear how game changing technology is […]
Kids & Youth Insights 2020 showcases an inspiring collection of research projects that demonstrate how brands, government and the third sector are gathering and using insight to strengthen understanding, improve engagement and tailor offerings to better serve and support young people. Don’t miss contributions from BBC, Public Health England, IKEA, Sport England, ITV, Save The Children, […]
The use of social media is an accepted and commonplace part of the B2C marketing mix, but is often an afterthought for B2B marketeers. In this presentation Chris will explore social media’s untapped potential for B2B organisations and examine how brands and businesses can measure success in 2020. Focusing on three key areas that will […]
On the surface, B2B & B2C research are worlds apart, particularly in terms of audience, universe size and which methodologies do and don’t work. However, there is a common theme that runs through all B2B and B2C research: they both use customer and/or market understanding to inform decision-making that will help them meet their corporate […]
NEW DECADE: NEW FORMAT: NEW VENUE The business of insight is facing the most radical set of challenges it has ever seen. Commercial, social and political pressures are having a major effect on how we seek to understand consumers and citizens, and how we organise and perform our work. It’s time for a conference that tackles […]
ASC Conference - Insights Assemble! Showcasing Survey Superpowers. - ASC Conference On Thursday May 19th, The Association of Survey Computing (ASC) will be welcoming some of the world’s greatest minds to Showcase the Superpower of Surveys! ASC Committee member James (JT) Turner will host inspiring speakers including ESOMAR President Kristin Luck, MRS CEO Jane Frost, […]
We are excited to have Rachel Crew of FROG run an exclusive ICG Training Session on Tuesday 18th October from 1:30 - 2:30pm BST In the one hour interactive webinar, Rachel will share some top tips for using PowerPoint more effectively, including how to: Format slides quickly and correctly Create your own Master design, as […]
Delighted to be promoting the QRCA Worldwide Conference, October 4-6, 2023 in Lisbon, Portugal. Registration is now open and ICG members get a discount of 10% off - use code ICG10. Act fast and register. This will be a popular conference. www.QRCA.org/ww2023
25-26 October 2023, Dublin, Ireland Take a deep dive into the intricate workings of consumer behavior at the Shopper Brain Conference Europe. This immersive event, tailored for consumer insights professionals in the FMCG industry, offers profound insights into your customers, inspiring innovative strategies to enhance growth and competitiveness. The nexus of this conference is the […]