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Using Digital Ethnography and Journey Mapping to research omni-channel customer journeys
Using Digital Ethnography and Journey Mapping to research omni-channel customer journeys
Eugene Murphy, Founder and CEO of Indeemo will present the Indeemo platform and demonstrate how Indeemo’s new Journey Mapping capability can lend itself to researchers' digital ethnography and help them better understand omni-channel purchase / customer journeys. More specifically, you will better understand how to effectively research the following; - click and collect - researching […]
