Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures. Whether we are conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth. Key […]
This session has been generously sponsored by GiftPay, empowering you to send instant rewards to your participants at no extra cost, redeemable at 80+ top retailers of your choice We welcome Betty Adamou, Gamification Expert, to discuss: A bit more about her professional background and career to date What Gamification is/isn't How it can be […]
This webinar has been generously sponsored by OPPI - the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current […]
This webinar has been generously sponsored by Teneo Translations We are proud to welcome Director-General of ESOMAR, Joaquim Bretcha to give us; an update on the international research landscape and its key trends and complexities how ESOMAR, your global membership association for research, insights, & analytics, can help as you navigate this. Joaquim will be accompanied […]
This webinar is generously sponsored by Qualzy, the quality insights platform ICG members Dan Young (Shed Research) and Daniel Parker-Smith The Word is Out used insight synthesis and video animation to build a powerful story of what the cost-of-living meant for HSBC UK and its customers. We blended real-life stories and news footage with […]
This webinar has been generously sponsored by Teneo Translations This webinar is the first part of a series of webinars we'll be conducting about International Research. Here, we welcome four ICG international research experts, Muriel Esposito, Nicky Fraser, Rebecca Harrison and Nicolas Kayser, to lead a panel discussion, using stories/real life examples, to illustrate the […]
Please join us for this informative webinar by ICG member Paul Vittles, where he'll be covering; the language of change and why it scares people transitional change & transformational change the 3 Key Dynamics of Change the role of research in transformational change mini case studies of major change (inc physical, psychological & emotional) The […]
This webinar has been sponsored by Yonder Data Solutions, who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection, advanced analytics, CATI, dashboards and visualisation, AI technology and omnibus services Come and hear from our 5 Award Finalists from last year about their submissions. Hear more about […]
We welcome IFA Victor Sacks, VS Associates, to talk about some key areas of financial planning relevant to micro-business owners, and answer your questions about this. Specific areas to be covered include: retirement planning financial investments employee responsibilities. This webinar is designed to give you some food for thought, rather than individual advice, and will […]
This webinar is generously sponsored by Babble viewing facility, West Midlands, winner of the MRS Operations Awards Best Viewing Facility – Experience & Impact As part of our international research webinar series, we are now proud to introduce three ICG members who'll give us some cultural insight, do's and don'ts of doing research, and some […]
This webinar has been sponsored by Cxoice Insight Systems from dobney.com - the all-in-one survey and insight platform Over the past decade or more, many market research agencies and their clients have been influenced by findings from behavioural science. In particular, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer. […]
This webinar has been sponsored by Rigour Research Our Panellists Alexander Ekimov, Kea Solutions Ltd. It is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral, social, consumer […]
This webinar has been sponsored by Rigour Research Our Panellists Alexander Ekimov, Kea Solutions Ltd. It is now exactly 20 years since I started working in market research with a brief spell in marketing in between. I have worked on a wide variety of projects both in terms of scope and size. Electoral, social, consumer and […]
This webinar has been generously sponsored by TTC WeTranslate Please come and join ICG member Felicia Schwartz and her colleague, Sophie Cox, who'll be discussing what it's really like to conduct research in Asia. Specifically, they'll cover: The Practical (holidays, timings, translations ...) The Cultural ( cultural input into every stage of the project ) […]
Please join ICG member William Landell Mills, Amaranth Insight, as he uses a recent semiotic case study of his ('Kids' Films and Hygiene') to discuss; Semiotics and its relationship with Qual Kids’ films Hygiene Moving through space A wider point about brand as narrative William Landell Mills, Founder, Amaranth Insight William started Amaranth in 2017 […]
This webinar will be presented by ICG member Preriit Souda, Director: Data Science & Strategic Insights, PSA Consultants, and was originally presented at the EPHMRA Conference 2024. This presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what […]
This webinar has been generously sponsored by Indeemo Mushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees, teas, powders, supplements, chocolates, blends and super blends), what does it mean to a myco-curious audience who still associate mushrooms with grilled cheese or magic (the illegal kind)? In this session, […]
This webinar has been generously sponsored by Qualzy Join Mike Stevens, Founder of Insight Platforms and What Next Strategy & Planning, as well as an ICG member, where he'll talk about developments in AI that will have s big impact on researchers going forward: synthetic data AI agents multimodal assistants empathetic language models asynchronous video Mike […]
The webinar acts as a bitesize introduction to the full one-day training, Carbon Literacy for the Insights Sector, accredited by the Carbon Literacy Project and starts to answer these questions: What is carbon literacy? What does a tonne of carbon look like and what does it mean? How bad are focus groups? (Clue: Not necessarily […]
AURA launched its Working Well Together Charter at Quirks London on the 8th May 2024. The Charter is founded on the belief that the way clients and research agencies work together can make a real difference to people’s confidence and well-being. AURA members who sign up to the AURA Working Well Together Charter have committed […]
This webinar has been generously sponsored by Teneo Translations Teneo Presentation - The ICG July 2024 Join this Q&A style webinar with marketers Chantal Cornelius (Appletree Marketing) and Paul Griffiths (Client Advocates) and ask them any marketing-related questions you may have, such as; I know what I should be doing but I just can't seem […]
This webinar is generously sponsored by Indeemo In this webinar, we welcome ICG members Steph Holland (Hush Research and Strategy) and Joe Bonnell (Open Questions) who'll share 1st hand experiences of what they have done to stay motivated, upskill and generate new work when the going gets tough. This includes talking about tangible examples of […]
This webinar has been generously sponsored by Opinion Hub We welcome ESOMAR UK rep, Lucy Davison, to talk about how ESOMAR can really help UK-based consultants. Specifically, the webinar will cover; An over-arching view of what ESOMAR does and its purpose UK specific activities and why they’re beneficial for micro businesses How insight consultancies […]
Join Nicki Karet (Sherbert Research) and Hanna Chalmers (CultureStudio) as they talk about their interesting study for GambleAware. Back in 2023 Sherbert and CultureStudio were commissioned by GambleAware to explore the perception of gambling among Children and Young People and to look at how this is different from adult perceptions – looking at the ‘grey […]
This webinar is generously sponsored by Yonder Data Solutions who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection, advanced analytics, CATI, dashboards and visualisation, AI technology and omnibus services Come and hear from Daniel Singham (Yonder Data Solutions) and ICG member Sonal Malkan, about: Who and […]
This webinar has been generously sponsored by Indeemo The webinar will introduce and expand on semiotic analysis and cultural research techniques, and how they’re used in commercial research contexts - drawing on Canopy’s recent look at some of the changing cultural meanings of ownership in UK and US markets to illustrate what these methods […]