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Click, connect, engage! Using cyberpsychology to motivate participants online
03 Jul @ 11:00 am - 12:00 pm
This webinar is generously sponsored by InsightX, specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C, Quant or Qual, CATI/Online/Mixed-Mode, Locally or Internationally, their omni-channel approach fosters authentic participation and ensure the collection of high-quality, representative data.
Do you want to know why participants in an online community won’t engage with each other? Why online focus groups feel so much harder to get going than face-to-face ones? Or why your participant happily videoed himself in the shower for a pre-task? Cyberpsychology has the answers – and more! In this webinar, Dr Jo Meredith – who previously worked as an academic in the field of cyberpsychology – will talk through the high level theories that explain online behaviour, and give insight, tips and tricks into how to make sure you can get the most out of your participants online.
Dr Jo Meredith
Dr Jo Meredith is Associate Director at Magenta Research. With a PhD in Social Psychology and a specialism in cyber and media psychology, Jo has focused predominantly on understanding online behaviour and communication. She has published peer-reviewed academic papers in the specialist journals, and worked in the highly regarded Cyberpsychology Research Unit at the University of Wolverhampton. Since joining Magenta, Jo has made good use of her background in cyberpsychology, working on projects on high media literacy and AI.
About Magenta
Magenta is a multi-award winning full-service global consumer insight agency. Magenta is a team of passionate senior researchers with diverse expertise, from anthropology to AI, cyber psychology, semiotics and discourse analysis, using innovative approaches to push boundaries and access how people truly think and feel. We foster an environment of curiosity, challenging norms and brave thinking. Our mission is to bring real voices to the forefront, unbound by methods, choosing approaches that get closer to the consumer. Our visual storytelling will share a story you’ve never heard before.
(3) Joanne Meredith | LinkedIn
