Have you ever wanted to know more about some of the key analytical tools used in market research? New ICG-er and advanced analytics expert, Paul Carney, Clearcut Insights, is running an interactive 90-minute introductory training session for the ICG on “Advanced Analytics in Research” on the 2nd May. This session will be completely free of […]
the ICG's Book Group is designed to give members a flavour of a range of books that other members value and encourage others to read and discuss them. Each session will be led by an ICG member who'll talk briefly about the content of the book they've chosen, why they chose it, and how they […]
This Knowledge Share is sponsored by Perspective Research Services By this point post pandemic we’ve got a real understanding of how to make the most of online platforms for group discussions. Let’s share our knowledge! The session will be led by Kath Rhodes – she’ll kickstart the conversation focusing on set up for success, recording, […]
This webinar will be presented by ICG member Preriit Souda, Director: Data Science & Strategic Insights, PSA Consultants, and was originally presented at the EPHMRA Conference 2024. This presentation will start with a question for the audience: What do you think 2034 will look like? Then after this we will move on to address what […]
Join this 30-min Lunch&Learn with Greg Burke from Tellet What will be covered: The basic principles of setting up an AI-moderated interview How Tellet's, including Kantar, Mars and clients use the platform When it is, and more importantly isn't, appropriate to use AI to conduct interviews Some of the lessons they have learned along the […]
This webinar has been generously sponsored by Indeemo Mushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees, teas, powders, supplements, chocolates, blends and super blends), what does it mean to a myco-curious audience who still associate mushrooms with grilled cheese or magic (the illegal kind)? In this session, […]
This Knowledge Share is sponsored by Perspective Research Services. Come and hear ICG member Jon Cohen, Kindling Strategy, talk about writing a book. Based on Jon’s personal experience of writing and self-publishing a business book, the talk will include an overview of the challenges and benefits of writing a business book as well as advice on writing, producing […]
This webinar has been generously sponsored by Qualzy Join Mike Stevens, Founder of Insight Platforms and What Next Strategy & Planning, as well as an ICG member, where he'll talk about developments in AI that will have s big impact on researchers going forward: synthetic data AI agents multimodal assistants empathetic language models asynchronous video Mike […]
Please join this 30-min Lunch&Learn from DataTile (who are also ICG members). DataTile is a cutting-edge survey analysis software conceived by a mathematician and data scientist. It is dedicated to streamlining the entire data processing work flow from raw data to meaningful insights. It serves the diverse roles of data processing, seamlessly integrating them in […]
The webinar acts as a bitesize introduction to the full one-day training, Carbon Literacy for the Insights Sector, accredited by the Carbon Literacy Project and starts to answer these questions: What is carbon literacy? What does a tonne of carbon look like and what does it mean? How bad are focus groups? (Clue: Not necessarily […]
This 30-min Lunch&Learn session with Ayda will help you better understand Ayda's suite of products with a deeper dive into Ayda Trust and Ayda Pay. This is a must-attend for anyone who wants to make their research operations smoother and easier. Ayda Founded by ex-ICG member Shifra Cook in 2021, Ayda provides a suite of […]
AURA launched its Working Well Together Charter at Quirks London on the 8th May 2024. The Charter is founded on the belief that the way clients and research agencies work together can make a real difference to people’s confidence and well-being. AURA members who sign up to the AURA Working Well Together Charter have committed […]
This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative, F2F, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On , Commercial Director for any questions or RFQs We welcome ICG member Alex […]
This webinar has been generously sponsored by Teneo Translations Teneo Presentation - The ICG July 2024 Join this Q&A style webinar with marketers Chantal Cornelius (Appletree Marketing) and Paul Griffiths (Client Advocates) and ask them any marketing-related questions you may have, such as; I know what I should be doing but I just can't seem […]
Generously sponsored by Rigour Research and Qualzy, with first drinks from Field Notes. Proudly bringing you this year's Summer Party - with an arty twist! What is this 'arty twist?' As something a little different, we’d like to invite people to embrace their artistic side. So much of our work can feel functional – from […]
This webinar is generously sponsored by Indeemo In this webinar, we welcome ICG members Steph Holland (Hush Research and Strategy) and Joe Bonnell (Open Questions) who'll share 1st hand experiences of what they have done to stay motivated, upskill and generate new work when the going gets tough. This includes talking about tangible examples of […]
FREE A monthly half-hour get-together with fellow ICG members at the start of each month, with a particular welcome to new members, offering the opportunity to chat through anything you’d like to about the ICG, about your work issues, business matters etc. No need to pre-register. Just login if you can make it. You never know who’ll […]
This webinar has been generously sponsored by Opinion Hub We welcome ESOMAR UK rep, Lucy Davison, to talk about how ESOMAR can really help UK-based consultants. Specifically, the webinar will cover; An over-arching view of what ESOMAR does and its purpose UK specific activities and why they’re beneficial for micro businesses How insight consultancies […]
This Lunch&Learn will be run by Internet Research Bureau - IRB Join this 30-minute session to better understand: Key B2B research myths/stereotypes and how IRB is addressing them. E.g., Myth #1 B2B respondents quality is too poor given the cost. We’ll show what extra quality measures IRB and other leading sample providers apply to maintain […]
This Knowledge Share has been generously sponsored by Qualzy, known for their Researcher First AI that thoughtfully supports researchers without replacing the human touch. Following on from our members' e-group discussion, we'd like to invite all ICG members to a roundtable discussion about your experiences, hopes, fears, frustrations and knowledge gaps when using AI in […]
This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative, F2F, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On , Commercial Director for any questions or RFQs Colour is a key element of brand […]
Welcoming the author of this book, Caroline Florence, to lead a Book Group discussion about it. Use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions. Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or […]
Join Nicki Karet (Sherbert Research) and Hanna Chalmers (CultureStudio) as they talk about their interesting study for GambleAware. Back in 2023 Sherbert and CultureStudio were commissioned by GambleAware to explore the perception of gambling among Children and Young People and to look at how this is different from adult perceptions – looking at the ‘grey […]
A monthly half-hour get-together with fellow ICG members at the start of each month, with a particular welcome to new members, offering the opportunity to chat through anything you'd like to about the ICG, about your work issues, business matters etc. No need to pre-register. Just login if you can make it. You never know […]
A bi-monthly 30-min online 'Wellbeing Get-Together' for ICG members. These are opportunities for members to; share/offload whatever they'd like to share with others, whatever size or type of issue, concern, or niggle being faced ask others for their thoughts/advice about this if desired get to know each other further through this. Think of these sessions […]
This Knowledge Share is generously sponsored by Yasna.ai, a platform for conversational research through automated interviewing. The session will be led by ICG member Iris Griffiths, Across Research. Join us for a practical session on how to use the interpretation feature in Microsoft Teams during online qualitative research interviews and focus groups. This quick […]
This Lunch&Learn will be presented by ICG members Robin Shuker and Gwen Deloux. Field Agent What is Field Agent? Field Agent delivers fast, accurate retail information and shopper insights so brands and retailers can identify key growth opportunities. Our approach provides instant on-site visibility and feedback on the shoppers' real experience which includes: - The […]
This webinar is generously sponsored by Yonder Data Solutions who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection, advanced analytics, CATI, dashboards and visualisation, AI technology and omnibus services Come and hear from Daniel Singham (Yonder Data Solutions) and ICG member Sonal Malkan, about: Who and […]
We are excited to bring you another ICG Member Speed Networking session, this time hosted by the virtual conferencing/meeting platform, Remo. This is your opportunity to meet others in small groups/one to one, for short periods of time. We'd encourage you all to treat this as a fun way to get to know others, rather […]
Join Ange Taylor, AddMaple (and also ICG member) who will show you how to save hours in analysis and how to spot relationships in your data that go beyond guess work, allowing you more strategic time to craft your insight stories! ICG members Dan Young and Barbara Du Perron already use AddMaple - why don't […]
This webinar has been generously sponsored by Indeemo The webinar will introduce and expand on semiotic analysis and cultural research techniques, and how they’re used in commercial research contexts - drawing on Canopy’s recent look at some of the changing cultural meanings of ownership in UK and US markets to illustrate what these methods […]
Freelance researchers, consultants, and small agencies are often limited in scaling their businesses due to the capacity of their workforces. AI tools like Yasna.ai open up new opportunities for solo researchers and small teams by automating the research interviewing process without compromising on quality. In the upcoming Lunch & Learn session, you’ll discover how to […]
This Knowledge Share has been generously sponsored by Research Clever, a Field and tab agency helping with consumer and B2B target audiences in 130 markets. Our values focus on respondent quality, agile communication, one point of contact on each project, project management expertise and commitment to our proposals backed by our guarantees. In the […]
We will present Benori’s bespoke research solutions, capabilities (desk research, primary research and data modelling) and examples of how we support our clients in their projects. Particularly, we’d like to talk about how we work with advisory firms and independent consultants, providing them targeted data and insights to enable strategic decisions. We will also cover […]
This webinar has been generously sponsored by Norstat Whilst we’ve all been having our head turned by the latest in AI, we should be paying attention to neuroscience too. Kath Rhodes from Qual Street will take you through her understanding of the ‘DMN’ and make the case that knowing about the DMN is foundational qualitative […]
Many of you joined ICG member Ange Taylor for her first Lunch&Learn with us early November. AddMaple AddMaple is a quant and qual data analysis tool that uses a sophisticated stats engine to turn raw data into table and graph summaries with AI for analyzing open ends into themes, segments, sentiment, intent and more. Ange […]
Looking forward to celebrating with you all. ICG members and non-members all welcome! Hurry! Limited numbers. The details: Friday 6 Dec, 12 - 4.30pm Private upstairs room of The Castle, 34-5 Cowcross St, Farringdon EC1M 6DB Festive buffet and drinks £42+VAT+Eventbrite fee Special thanks to our sponsors: Co-Sponsor: Face Facts This event has been generously […]
Discover how small businesses in insights can access affordable, expert network-quality B2B sample using Emporia’s LinkedIn-verified, programmatic platform. This Lunch&Learn will explain why manual methods fall short and how a more automated approach ensures credibility, efficiency, and impactful research results. Learn how to leverage Emporia's award-winning mrxCore platform for reliable data collection, reducing costs without compromising […]
This webinar has been generously sponsored by Norstat Join ICG member Lara Meyer in this webinar designed to kick-start your new year. In this session, we’ll dive into the power of a “Growth Mindset” and why it’s a game-changer for both work and life! Lara will reveal simple, actionable ways to nurture your growth […]