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Knowledge Share: Teach Your Clients To Give Better Briefs – It’s Worth It

02 Jul @ 4:00 pm - 4:45 pm

This Knowledge Share has been sponsored by Perspective Research Services who specialise in data collection solutions involving qualitative, F2F, CATI and online approaches – domestically in the UK and Internationally – consumers and B2B. Please feel free to contact Jade On , Commercial Director for any questions or RFQs


We welcome ICG member Alex Blondin’s colleagues, Dan Hyde from Everything is User Experience, and Victoria Peel from Literal Humans, to run this session for us.


The brief is usually the first stage of engagement in a client project, and it’s often the part that’s given the least consideration. That’s usually because it’s boring.

While the client’s imagination is trained on their goal or visualising the end product, the first—boring—step to articulate what they want and why they want it is easy to rush or neglect.

In reality, we should think of the brief as the most important step in a collaborative process—one that’s as important for user research as it is for developing campaign creatives.
From another perspective, the brief is the first phase of research. It’s where you begin to map out goals, desires, hopes, stakeholders, and importantly, the resources that will be available to make it all happen.

We co-produced a whitepaper because we saw value in helping our clients understand how they can do better and get more ‘bang for their buck’ out of their suppliers. It’s part of a strategy to get clients thinking in a structured manner before we begin our work, so that we can work more efficiently and be more valuable partners.

How do we know this works? Because it’s an approach we use in projects when we collaborate as agency partners serving a common client.

Dan Hyde

Dan Hyde is co-founder of UX strategy and user research agency Everything is User Experience. A veteran of publishing and agency life, he now uses UX strategy to support clients in everything from website development and content strategy to supply chain support systems design for major house builders.

Victoria Peel

Victoria Peel Yates is a Content Strategist and Senior Writer at Literal Humans. After a brief career in humanitarian aid, she joined the world of SEO in 2019, and now helps clients in the tech-for-good and nonprofit spaces grow with strategic, human-centred content.

Join this Knowledge Share here. No need to pre-register


02 Jul
4:00 pm - 4:45 pm
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