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Using Digital Ethnography and Journey Mapping to research omni-channel customer journeys

Online - GoToWebinar

Eugene Murphy, Founder and CEO of Indeemo will  present the Indeemo platform and demonstrate how Indeemo’s new Journey Mapping capability can lend itself to researchers' digital ethnography and help them better understand omni-channel purchase / customer journeys. More specifically, you will better understand how to effectively research the following; - click and collect - researching […]

Brainstorming

Segmentation Is Cool, No Really, It Really Is…

Online

This webinar is generously sponsored by Rigour Research Ltd, your data collection and advanced analysis partners   Join ICG member Nic Bulois, Insight Angels, in this round-table online discussion about when and how to do segmentation studies and the range of models out there which could help. REGISTER FOR THIS INTERACTIVE WEBINAR - BE READY TO […]

Free
ICG Lunch & Learn

Lunch&Learn with inca – Reimagining online research

We welcome inca from Nexxt Intelligence for this  Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more. About inca Inca is a Conversational AI […]

FREE

Applications of personality psychology to market research

This webinar is generously sponsored by Audiense Personality traits have been shown to be effective predictors of behaviour. What’s more, they are not difficult to collect. In this webinar ICG member Chris Harvey, Activate Research, will explore common personality tests and models and describe a range of specific applications to both qualitative and quantitative market […]

FREE

Insights Assemble! Showcasing Survey Superpowers – ASC Conference

ASC Conference - Insights Assemble! Showcasing Survey Superpowers. - ASC Conference On Thursday May 19th, The Association of Survey Computing (ASC) will be welcoming some of the world’s greatest minds to Showcase the Superpower of Surveys! ASC Committee member James (JT) Turner will host inspiring speakers including ESOMAR President Kristin Luck, MRS CEO Jane Frost, […]

Featured Featured Recurring

A two-part read-along of “Using Semiotics in Retail” by Rachel Lawes

Online - GoToWebinar

This webinar is generously sponsored by Perspective Research Services  YOU ASKED, WE ANSWERED. By popular demand, here is a read-along with Dr. Rachel Lawes of her new book, “Using Semiotics in Retail”. You can: - Learn semiotics from Rachel in two live sessions. - Bring your comments, questions and marketing problems for immediate responses. - […]

FREE

Consumer Neuroscience for Market Research

Applied Consumer Neuroscience (ACN) uses neuroscience to help companies gain insight into the behaviour and experience of their customers. In this webinar, Daniel C. Richardson, Professor of Experimental Psychology at University College London, will give an overview of the contemporary use - and misuse - of neuroscience methods and ideas,  describe the different ways that […]

FREE
Featured Featured

The ICG Turns 21! Come and celebrate with us!

Slug and Lettuce St Katherine's Dock Unit 1 Tower Bridge House, St. Katharine's Docks London - Tower Bridge,, London, United Kingdom

We are proud and excited to have reached the grand old age of 21 and would love you to come and celebrate with us. From our humble beginnings as a Special Interest Group of the MRS, we are now a flourishing community of experienced and expert independent researchers and suppliers to the market research industry, […]

£32

Exploring Conjoint Analysis

Online - GoToWebinar

This webinar is generously sponsored by MIS Group Conjoint Analysis: What is it? How does it work? What does it tell you? This is a hands on session run by ICG member Saul Dobney on how conjoint analysis uses attributes and levels to define virtual products and services, how these are tested in choice-tasks with […]

FREE

Lunch&Learn with ASI (Advanced Symbolics Inc)

Online - GoToWebinar

FREE We welcome Advanced Symbolics Inc. (ASI) for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. Advanced Symbolics Inc. (ASI) is an AI-based market research company that has seen great success using social media services for public opinion research. They have developed the first […]

Writing For Impact

Online - GoToWebinar

This webinar is generously sponsored by Ivy Exec Do you find writing hard? Sometimes sit and stare at the blank page? Know you should be writing more but don't know where to start? In this introductory course you will: Learn how to write compelling and entertaining opinion pieces, thought leadership, social media and articles that […]

Using Anthropology in Market Research

Online - GoToWebinar

Using Anthropology in Market Research with Dr Jonathan Newman, Deep Research - Thurs 25 Aug Generously sponsored by Indiefield  Anthropology helps understand how different people know the world in different ways and how they make meaning and act in accordance with their visions of where they are. For market researchers, such knowledge is invaluable because it takes us […]

FREE
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