Using Anthropology in Market Research with Dr Jonathan Newman, Deep Research – Thurs 25 Aug
Generously sponsored by Indiefield
Anthropology helps understand how different people know the world in different ways and how they make meaning and act in accordance with their visions of where they are. For market researchers, such knowledge is invaluable because it takes us into the changeable realms of interpretation, desire, socially acceptable norms and value.
The talk gives an overview of social anthropology and ethnography in order to provide perspectives and tools to help researchers dig a little deeper.
ONCE YOU’VE REGISTERED, LOGIN FOR THE WEBINAR IS https://meet.goto.com/145863309