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Bad Data Causes Bad Decisions: How to solve the problem of data quality in your online research

01 Sep 2022 @ 11:00 am - 12:00 pm


Online sampling has revolutionized research, with more companies than ever turning to online methods of data collection to accelerate their research and consumer insights. However, with this explosion in the amount of research being conducted online have come significant concerns over the quality of data that can be collected using online samples.

In this webinar Prolific’s research consultant Andrew Gordon will be discussing why data quality should be a key focus of the research you conduct online and how making business decisions based on low quality data can lead to poor outcomes for your company. He will be discussing what data quality actually is, why it matters for industry research, where low quality data comes from, and, most importantly, what you can do to ensure that the data you receive from your online research is of the highest possible quality. There will also be ample time for questions.

Areas that will be covered

  • Data quality – what it is, where it comes from, and why you should care
  • Impacts of low data quality on your strategic decisions and bottom line
  • Five simple steps that you can take today to increase the quality of the data you are basing your business decisions on
    • Assessing panel provider
    • Validating your participants
    • Choosing the correct sample
    • Effective study design
    • Fair treatment of participants

Andrew Gordon

Andrew Gordon, PhD, is Prolific’s Research Consultant. Dr Gordon completed a BSc in Psychology at Roehampton University, followed by an MSc in Neuropsychology at the University of Bristol, and a PhD in Cognitive Neuroscience also at the University of Bristol examining the neural underpinning of reliance on misinformation. Before working for Prolific he spent two years as a Postdoctoral Scholar at the University of California, Davis, working on creating new behavioural and functional imaging paradigms for assessing cognitive control in children with ASD. At Prolific he works directly with researchers to make sure that they get the most out of Prolific and supports them at each stage of the research process.

Prolific is an online research platform that quickly finds research participants you can trust. Just insert your survey link, find your target audience and collect your responses. Launch your study to tens of thousands of trusted participants in minutes.



(Once you’ve registered, the login for the webinar is https://meet.goto.com/145863309)



01 Sep 2022
11:00 am - 12:00 pm
Event Category:


Sally Alsop