This webinar is generously sponsored by Audiense Personality traits have been shown to be effective predictors of behaviour. What’s more, they are not difficult to collect. In this webinar ICG member Chris Harvey, Activate Research, will explore common personality tests and models and describe a range of specific applications to both qualitative and quantitative market […]
ASC Conference - Insights Assemble! Showcasing Survey Superpowers. - ASC Conference On Thursday May 19th, The Association of Survey Computing (ASC) will be welcoming some of the world’s greatest minds to Showcase the Superpower of Surveys! ASC Committee member James (JT) Turner will host inspiring speakers including ESOMAR President Kristin Luck, MRS CEO Jane Frost, […]
This webinar is generously sponsored by Perspective Research Services YOU ASKED, WE ANSWERED. By popular demand, here is a read-along with Dr. Rachel Lawes of her new book, “Using Semiotics in Retail”. You can: - Learn semiotics from Rachel in two live sessions. - Bring your comments, questions and marketing problems for immediate responses. - […]
Applied Consumer Neuroscience (ACN) uses neuroscience to help companies gain insight into the behaviour and experience of their customers. In this webinar, Daniel C. Richardson, Professor of Experimental Psychology at University College London, will give an overview of the contemporary use - and misuse - of neuroscience methods and ideas, describe the different ways that […]
We are proud and excited to have reached the grand old age of 21 and would love you to come and celebrate with us. From our humble beginnings as a Special Interest Group of the MRS, we are now a flourishing community of experienced and expert independent researchers and suppliers to the market research industry, […]
This webinar is generously sponsored by MIS Group Conjoint Analysis: What is it? How does it work? What does it tell you? This is a hands on session run by ICG member Saul Dobney on how conjoint analysis uses attributes and levels to define virtual products and services, how these are tested in choice-tasks with […]
FREE We welcome Advanced Symbolics Inc. (ASI) for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. Advanced Symbolics Inc. (ASI) is an AI-based market research company that has seen great success using social media services for public opinion research. They have developed the first […]
This webinar is generously sponsored by Ivy Exec Do you find writing hard? Sometimes sit and stare at the blank page? Know you should be writing more but don't know where to start? In this introductory course you will: Learn how to write compelling and entertaining opinion pieces, thought leadership, social media and articles that […]
Using Anthropology in Market Research with Dr Jonathan Newman, Deep Research - Thurs 25 Aug Generously sponsored by Indiefield Anthropology helps understand how different people know the world in different ways and how they make meaning and act in accordance with their visions of where they are. For market researchers, such knowledge is invaluable because it takes us […]
Online sampling has revolutionized research, with more companies than ever turning to online methods of data collection to accelerate their research and consumer insights. However, with this explosion in the amount of research being conducted online have come significant concerns over the quality of data that can be collected using online samples. In this webinar […]
FREE We welcome Caplena for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. Caplena uses Augmented Intelligence to drastically reduce the amount of time it takes to analyze large amounts of free text from reviews, or responses to open-ended questions. Within minutes Caplena […]
Pensions 101 with Claire Labrum, Strictly Financial - Thurs 15 Sept, 11am Generously sponsored by Teneo Translations This session is designed to be a layperson’s overview of how pensions work – and how they compare to other investments. It will cover the basics of pensions (what they are and what they are not), how they are treated for tax […]