Knowledge Share: Demystifying UX Research

This Knowledge Share is generously sponsored by Opinion Hub , Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage As a seasoned UX Researcher, Deborah Simmons is often asked about the overlap between UXR and MR. Are they really all that different, or just the same competency within a different […]

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QRCA Worldwide Conference: Lisbon, Portugal

Delighted to be promoting the QRCA Worldwide Conference, October 4-6, 2023 in Lisbon, Portugal. Registration is now open and ICG members get a discount of 10% off - use code  ICG10. Act fast and register. This will be a popular conference. www.QRCA.org/ww2023

Interview with Betty Adamou, Gamification Expert

This session has been generously sponsored by GiftPay, empowering you to send instant rewards to your participants at no extra cost, redeemable at 80+ top retailers of your choice   We welcome Betty Adamou, Gamification Expert, to discuss: A bit more about her professional background and career to date What Gamification is/isn't How it can be […]

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ICG Training: Transforming Online Market Research using Gamification; The Science, Design Application, and Impact

This session has been generously sponsored by GiftPay, empowering you to send instant rewards to your participants at no extra cost, redeemable at 80+ top retailers of your choice   In this 2-hour training session with Betty Adamou, learn the science and psychology behind gamification, and why it's being used in every industry on the planet - […]

Shopper Brain Conference Europe 2023

25-26 October 2023, Dublin, Ireland Take a deep dive into the intricate workings of consumer behavior at the Shopper Brain Conference Europe. This immersive event, tailored for consumer insights professionals in the FMCG industry, offers profound insights into your customers, inspiring innovative strategies to enhance growth and competitiveness. The nexus of this conference is the […]

A love letter from AI to the qualitative researcher

https://zoom.us/j/92843742944

This webinar has been generously sponsored by OPPI - the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current […]

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Knowledge Share: Meet the Second Adolescents

This Knowledge Share is sponsored by Opinion Hub, Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage What is this Knowledge Share all about? Is the marketing and brand world missing the opportunity of a lifetime? Why do they find it so hard to communicate with an older generation or […]

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Lunch & Learn with Sample Answers

We welcome back Martin Cawley of Sample Answers for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. Please support this by attending their Lunch&Learn and hearing more. About Sample Answers Founded in 1995 by market researchers to serve the research industry.  We are known […]

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The International Research Landscape

This webinar has been generously sponsored by Teneo Translations We are proud to welcome Director-General of ESOMAR, Joaquim Bretcha  to give us; an update on the international research landscape and its key trends and complexities how ESOMAR, your global membership association for research, insights, & analytics, can help as you navigate this. Joaquim will be accompanied […]

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Lunch&Learn: Taking Qualitative Research to the Next Level with OPPI

https://zoom.us/j/2071827436

Introducing OPPI, the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current quantitative data sets seamlessly. With OPPI, you […]

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Squeezed – telling HSBC UK’s cost-of-living story with video

This webinar is generously sponsored by Qualzy, the quality insights platform   ICG members Dan Young (Shed Research) and Daniel Parker-Smith The Word is Out used insight synthesis and video animation to build a powerful story of what the cost-of-living meant for HSBC UK and its customers. We blended real-life stories and news footage with […]

Knowledge Share: Everything You Always Wanted to Know About Insights Communities* But Were Afraid to Ask

Zoom - Registration link above

ICG member Nathalie Kantorowicz, The Marketing Labs, will take us through the key aspects of running successful online communities; The rules of engagement Girls just want to have fun Bring it to life. Nathalie Kantorowicz A French native and bilingual English-French insights and marketing professional, Nathalie has worked for 30 years across 5 countries in […]

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