This webinar has been generously sponsored by OPPI – the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics, OPPI captures the nuances of human conversation through crowd-sourced opinions, providing real-time, actionable insights. Imagine integrating these rich, qualitative insights into your current quantitative data sets seamlessly. With OPPI, you can offer your clients a complete understanding of their target audience by blending numbers with narratives.
This webinar, presented by ICG member Tom Woodnutt, Feeling Mutual, will cover how qual researchers feel about AI and how AI feels about qual researchers. Tom will also cover the benefits of AI-supported qual and the centrality of humans to the process.
The webinar will also include a Q&A session, as well an interactive discussion about our experiences of AI to date.
Tom is the founder of the insight & strategy collective – Feeling Mutual.
Feeling Mutual specialises in global, online and mobile qualitative research, tackling diverse briefs (from Innovation to Brand and Communications Strategy, Creative Development, UX and Customer Experience.