This Knowledge Share is sponsored by Opinion Hub, Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage

What is this Knowledge Share all about?

• Is the marketing and brand world missing the opportunity of a lifetime?
• Why do they find it so hard to communicate with an older generation or put another way what is the fixation on Millennials and Gen Z?
• 70 is the new 50 and 55 is the new 18!
• When your market is filled with uncertainty shouldn’t brands look for some relatively calmer, safer waters?
• Let us introduce you to the over 55’s – overlooked; overworked; but definitely not over the hill.

About Alan Bowman, The Buzzz

The Buzzz have worked in this generational space for 10 years – with brands like M&S Food; McCarthy & Stone; Warner Leisure Hotels; Carnival and Octopus Wealth. During our COVID sabbatical we observed; researched; listened and spoke to a generation who represent 75% of the Wealth held in the UK and whose numbers are growing by 25% over the next 5 years. They are less brand loyal than people believe and out to have fun.

I am Alan Bowman – 39 years in research; brand planning and marketing consultancy – I am 63 and sit at the beating heart of my generation.

https://www.linkedin.com/in/alan-bowman-74971a1/

Alan Bowman

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