This Knowledge Share is sponsored by Opinion Hub, Research Rooms, Sensory Lab, Data Collection and Fieldwork, based in London with Nationwide coverage
What is this Knowledge Share all about?
About Alan Bowman, The Buzzz
The Buzzz have worked in this generational space for 10 years – with brands like M&S Food; McCarthy & Stone; Warner Leisure Hotels; Carnival and Octopus Wealth. During our COVID sabbatical we observed; researched; listened and spoke to a generation who represent 75% of the Wealth held in the UK and whose numbers are growing by 25% over the next 5 years. They are less brand loyal than people believe and out to have fun.
I am Alan Bowman – 39 years in research; brand planning and marketing consultancy – I am 63 and sit at the beating heart of my generation.