Desk Research: The ‘Poor Relation’ Or Hidden Gem? RECORDING

05 Jul 2021

Kevin Simmonds, Advantage Market Intelligence (and ICG member) took us through what desk research is, myths and misconceptions around it, types of desk research, where desk research can add value, how to conduct it and communication and client relationships. LISTEN TO...

Interviewing vulnerable customers – the considerations

28 Jun 2021

A member recently asked for advice when interviewing vulnerable customers – mainly older customers dealing with healthcare issues. What issues should be taken into consideration? How should the interviews be planned and approached? The advice from the e-group is...

Why Cultural Insight Is So Important For Research – RECORDING

22 Jun 2021

This webinar was generously sponsored by MIS Group This webinar was presented by ICG member Felicia Schwartz, China Insight. It explores the crossover between two areas Felicia is active in – cultural insights and market research. Although we often use...

Life After Lockdown: How To Undertake Safe Face-To-Face Research: RECORDING

07 Jun 2021

This webinar was generously sponsored by MIS Group Followingthe easing of restrictions across the UK’s four nations, clients are increasingly interested in resuming face-to-face data collection.  What does this mean in practice for both qual and quant...

Going beyond System 1/2 – the many flavours and layers of decision-making psychology

03 Jun 2021

ICG member Elina Halonen, Square Peg Insight, writes: Although well-known, System 1/2 theory is not the only perspective on decision making – there are several differing views in the behavioural science community, each with slightly different assumptions about...

Redefining What It Takes To Be Effective At Sales: WEBINAR RECORDING

25 May 2021

This webinar was generously sponsored by MIS Group What immediately springs to mind when we say the word ‘selling?’ How do you feel? How good do you think you are at it? Who is good at it and why? Sales is one of the oldest professions there is...