Interviewing vulnerable customers – the considerations

A member recently asked for advice when interviewing vulnerable customers – mainly older customers dealing with healthcare issues. What issues should be taken into consideration? How should the interviews be planned and approached? The advice from the e-group is...

Why Cultural Insight Is So Important For Research – RECORDING

This webinar was generously sponsored by MIS Group This webinar was presented by ICG member Felicia Schwartz, China Insight. It explores the crossover between two areas Felicia is active in – cultural insights and market research. Although we often use...
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