Research & Business Knowledge Archives - Page 18 of 87

If mushrooms can grow from s**t, so can your insights!

30 Jan 2024

In the first episode of The Bento Club podcast, Giulia Romanò of Field Notes and Jess Jorgensen of Running with Mushrooms, (both ICG members as well), talk about what market research can learn from mushrooms and mycology. They share 3 lessons from fungi that can...

Co-Pilots for Qual Analysis

04 Jan 2024

Article by ICG member Karen Cooper, Living Brands. New year’s resolution anyone? No, not the personal eat-less, exercise-more types, but the work ones…. like less printing, no slack after 7pm, and perhaps embrace AI? If the last one’s on your list,...

Back in China after Covid

05 Dec 2023

Article by ICG member Felicia Schwartz, China Insight After returning from a trip to China this summer where I led a research project on green and clean behaviour for a cosmetic brand, a UK client eagerly asked me about my impressions. It’s been a couple of years I...

What do you think Britain was like in 1956 (less than a decade after WW2)? Story by @GeoffWicken

20 Nov 2023

For anyone researching specific topics, the reports AMSR – The Archive of Market and Social Research – provide insight into a huge range of subject-matter. Additionally some of the documents offer fascinating portraits of Britain at given points in time....

Data Visualisation & Storytelling – 5 tips!

15 Nov 2023

ICG member Elliot Fern, Fern Insight, shares his top tips for data visualisation and storytelling. These include; Understanding the context Choosing an effective visual Eliminating clutter Focusing attention with colour, shapes & font Telling your story with a...

RECORDING: Knowledge Share: What do they think about Cannabis: A deep dive into feelings and opinions of consumers from the Netherlands and newly legalized Thailand

13 Nov 2023

In this session, ICG member Henrique Savelsberg talks us through the research that Savelsberg Research together with his local Thai research partner conducted with Thai and Dutch nationals living in their respective countries. They asked them about the online and...