Research & Business Knowledge Archives - Page 2 of 87

Why Personas Are About to Become More Central to Research Than Ever Before

24 Nov 2025

Article by ICG member John Habershon Personas have been the quietly powerful output of qualitative research – often created, presented, then set aside as merely interesting additions. I believe AI will transform...

RECORDING: Behavioural science 2.0: Tackling complex goals using behavioural systems

13 Nov 2025

This webinar has been generously sponsored by StreetLife Eating healthily. Exercising regularly. Having spare money left over at the end of the month. These are all challenges we humans seem destined to struggle with forever – right? Not...

RECORDING: Beyond synthetic: The irreplaceable value of face-to-face data collection

13 Nov 2025

“In a world racing toward artificial data, what’s the real cost of losing human connection?” Michael Pollock from StreetLife draws on 30+ years of face-to-face quantitative research to explore: The Face-to-Face Evolution “How quant face-to-face has...

Beyond the machine: human insight in the era of post-editing

11 Nov 2025

Article by ICG advertiser, The Language Factory. It’s tempting to ignore the value of humans in a world that increasingly relies on AI. Indeed, everywhere you turn, you’re invited to streamline, enhance and in some cases replace previously human tasks...

RECORDING: Prompt Design 2.0: Getting More Useful Results From AI Tools

06 Nov 2025

We welcome back ICG member Ramona Daniel to run this follow-up Knowledge Share. This follow-up Knowledge Share builds on our foundations session (https://theicg.co.uk/recording-prompt-design-for-independent-researchers-foundations/) and...

Judith Wardle talks to qualitative recruiter Lynne Chapman

03 Nov 2025

Article initially published by the AMSR. Interview by Judith Wardle. When Lynne went along to her local hotel a few years ago to hostess a group for the magazine Woman’s Realm, no-one was more surprised than her to see the fake wall hiding...