RECORDING: AI for Discussion Guides

This Knowledge Share will be presented by ICG member Jay Zaltzman and is sponsored by Indeemo.     A lot has been said about using AI for qualitative analysis and report-writing, but what about using AI to prepare for qualitative research? In this Knowledge...

Power of Presence (PoP) Campaign – Results from Survey

  During the Covid Pandemic of 2020/21, whilst in-person research was completely suspended, viewing facilities came together as an Action Group. During 2025, the group has evolved from coordination into collaboration (the ‘Collective’), working together to...

Lost in translation: why technology can’t replace the human touch

Article by ICG Advertiser, The Language Factory      Translation is crucial for international business growth. As AI tools become more sophisticated, the question is: can machine translation replace human translators? The brief answer is no. While technology...
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