Best practice for hiring independent market researchers

The guidelines  These guidelines have been developed by the ICG (Independent Consultants Group) in collaboration with 242 market research professionals.  The guidelines’ purpose is to help nurture happier and more productive working relationships between...

Customer Insight as a tool for business growth

  If you are a small to medium size businesses customer insight can seem like a luxury.  After all, investing in the product or service is the all-important factor when you are looking at business growth. However, ultimately any product or service is shaped...

AI and Market Research

Article by ICG member Arthur Fletcher, DataPogo.com Part 1.  I, ChatGPT   After 40+ years I started to re-read Asimov’s robot novels.  I remember them being captivating, illuminating and challenging as they describe the development and application of robots and...
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