The ICG In Conversation With Dominic Proctor and Eric Salama: Recording

01 Dec 2020

We were thrilled to present our first ‘In Conversation With’ online session with Dominic Proctor, ex-President of Group M, and Eric Salama, ex-CEO of Kantar, about some broad business and research topics relevant to our Covid-19 world. This was an inspiring,...

The scourge of Market Research Groupies and what we can do filter out frauds

18 Nov 2020

Deanne Gold, Director, iPoint Research and ICG member I‘ve been recruiting participants for the market research industry for over 17 years and during that time, many things have drastically changed. But one thing that hasn’t is the problem with people taking part in...

Disability Etiquette – Engaging With People With Hidden Disabilities

17 Nov 2020

Evenbreak, a social enterprise job board dedicated to matching disabled people with inclusive employers, discusses a few hidden disabilities and the things we should consider when working/engaging with people who don’t look or seem disabled, but are. This is one of a...

Small Steps, Giant Leaps: Applying The Principles of Diversity and Inclusion To Our Market Research Work

16 Nov 2020

This webinar was generously sponsored by the MIS Group ICG member and founder of CORe, Theo Francis, took us through the principles which all those who conduct or use market research should adopt to ensure they’re sufficiently...

ICG webinar recording: Indeemo – Omni-Channel Shopper Journeys

16 Nov 2020

This webinar was generously sponsored by Perspective Research Services In this webinar, Eugene Murphy, MD of Indeemo, took us through how shopper and consumer journeys have changed since the pandemic and how Indeemo can assist in understanding them. Don’t forget...

Projective techniques toolkit

06 Nov 2020

Abbey Teunis recently asked the e-group for ideas on what projective techniques to use on a job for a client who requested ‘creative and new thinking’. Many ICGers suggested a range of ideas – and Abbey has collated these into a single...