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AI and Market Research

05 Apr 2023

Article by ICG member Arthur Fletcher, DataPogo.com Part 1.  I, ChatGPT   After 40+ years I started to re-read Asimov’s robot novels.  I remember them being captivating, illuminating and challenging as they describe the development and application of robots and...

Should I be afraid of Generative AI taking my job?

07 Mar 2023

“I don’t think so” I hear you reply? Perhaps. Carol Raithatha gives us some solid answers to the question on many researchers’ minds. “As a qualitative researcher, should I be afraid of generative AI taking my job? This is the question...

What’s in a name?

06 Mar 2023

Good question!  ICG Member Nick Bonney has some strong opinions and interesting stories to share. “I have a confession. I hate naming research. Whenever a client asks that we conduct research to look at naming options in isolation, I typically tell them not to...

Qualitative Research Travel ‘in the days of yore’

05 Jan 2023

Corky Gormly, affectionately known as “Princess Corky” within the ICG (but that’s another story) was recently reminiscing about times past, when face to face groups meant field trips, hotels and pillows in the back of a taxi … “Just the...

10 ways to do bionic analysis with virtual whiteboards

05 Jan 2023

ICG member Tom Woodnutt is hosting an ICG Webinar for us soon on using electronic whiteboards.  In this recent blog Tom highlights some really useful applications of virtual whiteboards. “When I studied psychology at the turn of the century, they said 7 was the...

Three (free) tools for Behavioural Scientists

06 Nov 2022

ICG member Elina Halonen, Founder of Square Peg Insights, has shared three tools she has developed.  They are all open access and freely available. Open source Miro board that shows how biases and heuristics map onto the COM-B...
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