Making The Most Of Interpreters In Market Research

06 Aug 2020

This webinar was presented by ICG member Iris Griffiths. Recording available below. All too often in the market research industry, interpreting is an underused and undervalued tool in the market research tool box, being seen as just a bridge to cover the language gap....

Understanding More About CORe (Colour of Research)

04 Aug 2020

ICG member Deborah Simmons spoke to three of the founders (Theo Francis (also an ICG member), Tatenda Musesengwa, and Natalie Samuel) of Colour Of Research (CORe) about what drove them to set the organisation up and what their aims are for researchers across the...

Launching in Lockdown: The Power of being Small

29 Jul 2020

ICG member Theo Francis, Founder & Director at GuineaPig Fieldwork and Co-founder & Director at Colour Of Research (CORe) writes about how being a micro-business has many merits. Being a small business can be a struggle in many ways. Managing to make things...

Books to teach people about research

29 Jul 2020

This is a summary of responses to a recent request on the egroup for good qual books – aimed at teaching clients and junior researchers (and ‘reminding’ the more experienced of us) the basics of qual. Suggest people read Laurence Smith from Chase...

Is There A Future For Face-To-Face Research?

28 Jul 2020

ICG members Deanne Gold and Marc Gold had been asked by a number of clients as to the viability of returning to face-to-face research methodologies.  To assist they ran a survey amongst their large panel to allow us to deliver these interesting results. If you wish to...

Brand Beauties During Covid19

28 Jul 2020

ICG member Karen Cooper has teamed up with Cint to track the UK public’s attitudes to brands within different sectors during the pandemic. Learn which brands the UK public are most positive towards, and what’s behind these feelings. In particular, if a...