Understanding your brand

Article by ICG members at Kath Rhodes and Claire Thomas at Qual Street.   For anyone undertaking a brand exploration: thinking about growth, innovation, developing a proposition or positioning … we would argue that they would be well-served think about a...

I tried to be an avatar!

A venture into the parallel realm of the Metaverse, devoid of objectives and lacking a clear sense of self, with the singular aim of transcending the mundane. By ICG member Stefania Gogna   I approach the parallel world of the Metaverse, without goals and without...

Do your clients really know how to write a good brief?

By ICG member Alex Blondin, Everything is User Experience   In our experience, it’s a lot harder than clients often think. Are you sure that they’ve communicated everything that your agency needs? Find out in our latest ebook, “How to Brief an Agency,” a...

What Will 2034 Look Like?

Paper will be presented by ICG member Preriit Souda, Director: Data Science & Strategic Insights, PSA Consultants, at the EPHMRA Conference 2024. This presentation will start with a question for the audience: What do you think 2034 will look like? Then after this...
Menu