As the next general election approaches, political lessons from the last 50 years

15 Feb 2024

Article from AMSR – Archive of Market and Social Research Let’s time travel through politics: In 1974, late swings altered outcomes, mirroring today’s 17% Labour lead. The ’70 and ’74 elections teach us that secure leads can vanish as election...

What does Chinese New Year Smell Like?

13 Feb 2024

Article by ICG member Felicia Schwartz, China Insight Having worked on several olfactory projects in China this year, scent has been on my mind. As we are approaching the Chinese New Year I could not help wondering: what is the scent of the lunar new-year festival? We...

How to harness ‘micro power’!

30 Jan 2024

ICG member Nick Bonney shares his thoughts about the value smaller businesses can bring.   I have a guilty secret. I love The Repair Shop. I appreciate this means that I’m clearly embracing my 50s and am probably – even more worryingly – only a few...

If mushrooms can grow from s**t, so can your insights!

30 Jan 2024

In the first episode of The Bento Club podcast, Giulia Romanò of Field Notes and Jess Jorgensen of Running with Mushrooms, (both ICG members as well), talk about what market research can learn from mushrooms and mycology. They share 3 lessons from fungi that can...

Co-Pilots for Qual Analysis

04 Jan 2024

Article by ICG member Karen Cooper, Living Brands.  New year’s resolution anyone? No, not the personal eat-less, exercise-more types, but the work ones…. like less printing, no slack after 7pm, and perhaps embrace AI? If the last one’s on your list,...

Back in China after Covid

05 Dec 2023

Article by ICG member Felicia Schwartz, China Insight After returning from a trip to China this summer where I led a research project on green and clean behaviour for a cosmetic brand, a UK client eagerly asked me about my impressions. It’s been a couple of years I...