Going beyond System 1/2 – the many flavours and layers of decision-making psychology

03 Jun 2021

ICG member Elina Halonen, Square Peg Insight, writes: Although well-known, System 1/2 theory is not the only perspective on decision making – there are several differing views in the behavioural science community, each with slightly different assumptions about...

Redefining What It Takes To Be Effective At Sales: WEBINAR RECORDING

25 May 2021

This webinar was generously sponsored by MIS Group What immediately springs to mind when we say the word ‘selling?’ How do you feel? How good do you think you are at it? Who is good at it and why? Sales is one of the oldest professions there is...

Debating fresh vs re-contacted participants in concept development research

06 May 2021

A recent discussion on the egroup looked at the pros and cons of recontacting participants vs recruiting new people for online research. The scenario was interviewing teenagers about a new proposition. Some had already taken part in friendship pairs on Zoom -and had...

The pandemic’s silver linings for the world of work.

06 May 2021

ICG’s Karen Cooper asked colleagues and clients to muse on the potential benefits brought about via COVID-19 and shares their thoughts here. “It’s 2030 and the focus group moderator (let’s be optimistic, right fellow quallies?) asks ‘What words come to...

Why is cultural insight important in shaping research projects?

06 May 2021

Felicia Schwarz is scheduled to share her experience of the crossover between cultural insights and market research in an upcoming webinar.  Here she gives us some background on how she came to feel that we all need to think more about integrating...

May The (Five) Force(s) Be With You…

05 May 2021

As it’s May the 4th we thought we’d share ICG member Nick Bonney’s pitch to reconsider Michael Porter’s model in analysing your brand and its category. “Ritson recently went on another of his superb rants last week about the trend for...