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Books to teach people about research

29 Jul 2020

This is a summary of responses to a recent request on the egroup for good qual books – aimed at teaching clients and junior researchers (and ‘reminding’ the more experienced of us) the basics of qual. Suggest people read Laurence Smith from Chase...

Is There A Future For Face-To-Face Research?

28 Jul 2020

ICG members Deanne Gold and Marc Gold had been asked by a number of clients as to the viability of returning to face-to-face research methodologies.  To assist they ran a survey amongst their large panel to allow us to deliver these interesting results. If you wish to...

Brand Beauties During Covid19

28 Jul 2020

ICG member Karen Cooper has teamed up with Cint to track the UK public’s attitudes to brands within different sectors during the pandemic. Learn which brands the UK public are most positive towards, and what’s behind these feelings. In particular, if a...

Year In The Life

28 Jul 2020

ICG member Kath Rhodes and her business partner Ambreen Aziz, present the website of their 2017 self-funded project which involved 1000s of hours spent exploring a year in the life of 9 mums who were just about managing with money Where to start? You know when you do...

How to get the best out of your Transcriber

27 Jul 2020

With thanks to ICG advertiser, Victoria Holland, Secretarial & Support Services, for this piece. It’s a good idea to use a Transcriber, for several reasons. A transcription not only saves you time re-reading notes or having to listen again to video or audio files...

WeSeeThrough: Making The Most Of Your Video Footage

23 Jul 2020

This webinar was generously sponsored by Indiefield, delivering great market research fieldwork so that you can use it to deliver everything else. In this webinar, we learned more about the functionality of platform provider, WeSeeThrough, which enables researchers to...
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