What do you think Britain was like in 1956 (less than a decade after WW2)? Story by @GeoffWicken

20 Nov 2023

For anyone researching specific topics, the reports AMSR – The Archive of Market and Social Research –  provide insight into a huge range of subject-matter. Additionally some of the documents offer fascinating portraits of Britain at given points in time....

Data Visualisation & Storytelling – 5 tips!

15 Nov 2023

ICG member Elliot Fern, Fern Insight, shares his top tips for data visualisation and storytelling. These include; Understanding the context Choosing an effective visual Eliminating clutter Focusing attention with colour, shapes & font Telling your story with a...

RECORDING: Knowledge Share: What do they think about Cannabis: A deep dive into feelings and opinions of consumers from the Netherlands and newly legalized Thailand

13 Nov 2023

In this session, ICG member Henrique Savelsberg talks us through the research that Savelsberg Research together with his local Thai research partner conducted with Thai and Dutch nationals living in their respective countries. They asked them about the online and...

Business Newsletter: International Research

08 Nov 2023

This newsletter has been generously sponsored by  Perspective Research Services,  here to help you at every stage in the data journey.        

Driving together the say-do gap in research

02 Oct 2023

By ICG member Kevin McLean, Wardle McLean  Pic: Goofy in Disney animation, Motor Mania   I’ve been researching motor insurance. Before you glaze over, it has revealed both a Fundamental Truth about human nature and a persistent marketing ‘blind...

RECORDING: Jane Frost (MRS): The Alchemy of 2023: Is Insight Still Working??

28 Sep 2023

We welcomed Jane Frost (CEO of the MRS) at the start of our AGM online on Weds 20th September. Jane spoke about some macro trends within the market research sector and what this means for us all. WATCH THIS TALK HERE