RECORDING: Segmentation: Your mission, should you choose to accept

This Knowledge Share will be presented by ICG member John Storey   It is generously sponsored by Add Maple       What you will gain from attending This session will provide you with a high-level understanding of segmentation, equipping you to deliver...

RECORDING: AI-moderated voice interviews: friend, foe or future of Qual?

Come and hear more about Glaut, an AI-powered customer research software for large-scale customer research projects. We support quant researchers uncover qualitative insights traditional surveys miss through voice-based, AI-moderated interviews (“AIMI”), which combine...

RECORDING: Thriving in the Strategy Swamp (as an Independent)

This Lunch&Learn is presented by Quallie.Ai (we welcome them back again – their first Lunch&Learn recording can be found here      Ed Mehmed (former MD at What If, Butterfly, and Accenture) shares what it takes to thrive in today’s independent...
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